Brooks Brothers

Filmed on location in the Brooks Brothers’ store on Madison Avenue in New York with the special participation of a live sheep, this multiplatform campaign is aimed at imagining a whimsical world for the modern Brooks Brothers gentleman. The campaign features a series of video loops showcasing the merino products from the fashion house, grounded in a surreal yet relatable context.

“The billboards work brilliantly outdoors because they’re so unexpected. The style, with mostly still images animated only in small areas of the pictures, is striking to behold— and outdoors it may be even more so.” (ADWEEK)