An Italian Theory

A Twist on "Italianness"

“An Italian Theory”, a brand aiming to capture “the notion of all things Italian”, is a concept brought to life by Alessandro Enriquez, and produced in collaboration with Azzurra Gronchi. The collection is a capsule of accessories and four “revisited” secondhand  chairs. The capsule collection comprises of handbags and leathergoods manufactured in an exclusive leather treated to be completely resistant to stains and dirt. Each item displays a recurring theme of lucky charms that includes ladybirds, four-leafed clovers and horseshoes, alongside a religious motif juxtaposing graphic print elements to sacred hearts typical of the Sicilian tradition.

Laura Lanteri worked on their market strategy.